For 20 years, I have been turning complex challenges into innovative, forward-thinking solutions. I use my experience in design thinking, detailed personas, journey mapping, and rigorous usability testing to inform data-driven decisions across the entire product cycle - from rapid prototyping and high-fidelity wireframing to evidence-based validation techniques.
With an agile mindset and a start-up-inspired approach, I empower cross-functional teams to deliver exceptional products that drive meaningful growth.
