Redefined how artists manage and promote their digital music by launching a market-disrupting mult-product SaaS platform.

Discover how I grew a niche online dating site with innovative data-led experiences and brought the product into the public zeitgeist.

Learn how I adapted a proprietary management system and innovated on established standards to enable the Audi Volkswagen Group to successfully break into the Middle Eastern used car market.

I conceptualised and developed a frictionless onboarding experience by making the process of data entry nearly invisible, which boosted engagement by 600%.