An eye for design.
A head for business.

As a Product Manager and Designer with 20 years of experience, I have continually transformed complex challenges into market-leading solutions by guiding every phase of the product cycle, from initial research and design to development and data-driven iteration. With an entrepreneurial mindset, I bridge UX expertise with business strategy to drive scalable success, managing cross-functional teams across SEO, marketing, design, and engineering to build multi-million-pound success stories.

I invite you to explore my resume and discover how my passion for innovation and growth can elevate your next project.

Experience

Product Manager, Product Designer
Music Gateway, 2020 — 2025

  • Spearheaded the strategic roadmap and complete lifecycle of a multi-product, user-centred SaaS ecosystem through agile cross-functional leadership.

  • Bridged design and strategy by developing high-fidelity prototypes and scalable systems, using user research and data analysis to prioritise features and boost KPIs.

  • Established a product growth strategy through innovative, data-led onboarding, delivering a 600% engagement increase and setting new performance benchmarks.

Multi-Product SaaS, B2C, APIs, Growth and Engagement, UX Research, Design Systems, Scale Up

Head of Design, Project Manager
New Star Media, 2016 — 2020

  • Led end-to-end project management, design and platform improvements for a proprietary vehicle CMS platform, delivering digital solutions for hundreds of clients.

  • Partnered with global marquee brands such as Audi and Volkswagen to conceptualise products that enabled them strategic entry into the Middle Eastern used-car market.

  • Led cross-functional, multi-location teams in executing agile and waterfall product lifecycles, ensuring cohesive delivery of design projects and timely rollouts.

SaaS • B2B • Proprietary Platform Agency Style • Achieved Company Sale

Director of Product and Design
The NSI Group, 2006 — 2016

  • Managed design and product strategy across multiple digital platforms using user insights and market trends to fuel growth and develop market-leading products.

  • Led cross-functional teams on diverse, user-focused products across varied niches using agile, data-driven practices and UX-focused methodology for exceptional growth.

  • Optimised user journeys and business strategies through continuous iteration, data analysis and testing to develop scalable roadmaps ensuring long-term success.

E-commerce • Social Platforms • News & Media B2C/B2B • Start-up • Achieved Company Sale

Skills

DESIGN AND UX
  • Conceptualising and Wireframing

  • High-Fidelity Prototyping

  • UX Research and Insights

  • User Journey Mapping

  • Stakeholder and Client Workshops

  • Visual and Interaction Design

  • User-Centered Thinking and UI Patterns

  • Design Systems

  • Agile and Iterative Design Process

  • Creative Problem Solving

  • Cross-Functional Collaborative Design

  • Usability Testing

  • Micro Animations

  • UX Copywriting

  • Documentation and Hand-off

  • Presentation Skills

  • Holistic Design Leadership

  • Data-Driven Design Optimisation

  • Figma, XD, Framer, Photoshop, Illustrator, Miro, Lottielab

  • Proficient in Figma, Adobe Creative Suite, and Framer.

  • Strong understanding of user-centered design principles.

  • Ability to conduct comprehensive user research and usability testing.

  • Excellent problem-solving skills and attention to detail.

PRODUCT MANAGEMENT
  • Agile Product Ownership (ClickUp, Trello, Jira)

  • Backlog Prioritisation

  • Product Roadmapping

  • Stakeholder and Cross-Functional Engagement

  • Operational and Strategic Product Management

  • Data-Driven Insights (Google Analytics, Looker, PostHog, Power BI, Excel)

  • Conversion Optimisation

  • Multivariate Testing

  • Growth and Engagement Focused

  • Product and Financial Forecasting

OTHER
  • Technical SEO

  • Online Marketing (Copywriting, PPC, Social Media)

  • Frontend (HTML, CSS/SCSS, JavaScript/jQuery)

  • Digital and Hard Copy Design

  • Technical Experience (Foundational PHP, mySQL, Server Management, GIT)

  • MS Office and Google Workspace

Like what you see?

Explore more of my work or download my resume to get in touch.

Like what you see?

Explore more of my work or download my resume to get in touch.

Like what you see?

Explore more of my work or download my resume to get in touch.