An eye for design.
A head for business.
As a product designer and manager, I experience the entire product cycle from conception, through research, design, development and into product pipelines and iterative updates.
I deliver data-driven growth, user-centric enhancements and market-defining innovation.
Experience
Product designer
Music Gateway, 2020 — 2025
Conceptualised and created a multi-product SaaS ecosystem through iterative agile project management, while controlling product pipelines and a cross-functional team. Data-led prototyping and strategies led to a market-disrupting product and industry-first onboarding innovations, increasing engagement by 600%.
Skills (a-z): Business development, conversion optimisation, cross-functional team management, data analysis, design systems, forecasting, marketing, product concepts, project management, prototyping, SEO, usability testing, UX design, workshops.
Project Manager and Lead Designer
New Star Media, 2016 — 2020
Led end-to-end project management and design initiatives for a proprietary vehicle stock management and CMS platform, delivering tailored digital solutions for hundreds of clients. Partnered with marquee automotive brands such as Audi and Volkswagen, where I conceptualised online products that enabled their strategic entry into the Middle Eastern used car market.
Skills (a-z): Business development, client management, conversion optimisation, cross-functional team management, data analysis, frontend development, marketing, PPC, product concepts, project management, prototyping, SEO, social media marketing, usability testing, UX design, workshops.
Director and Product Manager
The NSI Group, 2006 — 2016
Directed the overarching design and product strategy across digital platforms, spanning news, media, social, and e-commerce through user insights, market trends, and innovative design practices. Led cross-functional collaboration to develop market-leading products, culminating in a multi-million-pound acquisition.
Skills (a-z): Business development, business operations, conversion optimisation, cross-functional team management, data analysis, design, forecasting, front-end development, marketing, PPC, product concepts, product management, project management, prototyping, SEO, usability testing, UX design, workshops.
Core skills
Hard skills
Solid understanding of SEO best practices and strategies, both on and off-page
Enthusiastic marketeer and copywriter
Versed in agile and waterfall project management methodology and tools such as ClickUp, Trello, Jira, Microsoft Project, etc
Highly experienced in the Microsoft Office and Google suite of products, as well as 365 administration
Successful PPC and social marketing campaign management
Product and financial forecasting
Soft skills
Control operational management and strategy development
Cross-functional team management, including design, engineering, marketing and sales
Data-driven and business-oriented mindset
Innovative and entrepreneurial thinker with a start-up-inspired approach to productivity
Immersed in UX design thinking and user-centric approaches
Excellent communication and written skills
Experience across a multitude of markets, including SaaS, eCommerce, social, news/media, online dating, and management systems
Interests
Keeping my product development skills up-to-date and learning about new business strategies and trends
I enjoy the arts, design, literature and music - consuming and creating
Exploring human history, science and philosophy
Enjoying family life with my wife and son
…and any time left over is spent sitting in front of Netflix or my Xbox. :)
