20 years designing intuitive, scalable products through systems thinking, UX precision and cross-functional collaboration. I lead with strategy, design with clarity and deliver measurable impact through data-informed decisions.
Clients and partnerships
case studies
Product thinking + process
Every market-leading product is built on strategic decisions, iterative design, and disciplined execution. These case studies show how I led from vision to innovation, and innovation to market success.
portfolio
Design that thinks
I design experiences that are intuitive, intentional, and measurable. From UX flows to high-performing campaigns, my work blends insight with clarity.
Everything
Web
App
Branding
Motion
Skills + AI
Industry stack + AI forward
A future-led design and process stack ensures I stay ahead of the curve while maintaining industry standards.
Ai forward
Figma AI, Framer AI, WebFlow AI, Hugging Face, Maze AI, Adobe Firefly, Dovetail AI, Miro AI, Khroma, Uizard, OpenAI/ChatGPT, Copilot, Gemini, Claude,
I use AI as a strategic partner to accelerate design and decision-making—anchored in ethical fluency, bias awareness, and human-led judgment.
ME + AI
Research acceleration, trend synthesis, benchmarks, and sentiment
Co‑create ideas and visuals that push beyond personal bias
Prototype faster with AI‑generated copy, UI states, and data sets
Scale design systems via automated docs, accessibility checks, and variants
Refine through AI analysis paired with qualitative feedback
I have a strong grasp of AI’s evolving role in product design, with hands-on experience building tools and crafting advanced prompt systems. I'm keen to embed LLMs into my next project—leveraging predictive UX and scalable, data-driven personalisation.
Learn more about ME + AI
Core tools
Figma, XD, Framer, Webflow, Illustrator, Photoshop, After Effects, Lottielab, Miro, PostHog, Looker, Mixpanel, Hotjar, Google Analytics, Jira, Confluence, ClickUp, Trello, Excel, HTML, CSS/SCSS, JavaScript… (show more)
Product + UX Strategy
Shape concepts from brief to validated hypothesis
Apply behavioural insight & bias‑aware UX (inclusive design)
Standardise user‑centred patterns & ensure WCAG compliance
Optimise experiences using data to lift engagement & retention
Research + Validation
Conduct UX research & usability testing
Map journeys & craft persona‑driven flows
Facilitate stakeholder workshops & alignment
Execution + Systems
Create wireframes & prototypes (low → high fidelity)
Design visual & interaction patterns with motion & micro‑animations
Write UX copy & micro‑copy for clarity & conversion
Govern design systems, components & tokens
Collaboration + Leadership
Lead agile, cross‑functional delivery
Define roadmaps & prioritise backlogs
Stakeholder influence through reports and story telling
Mentor designers & foster design culture
Experience
I'm tailor made for startups + scaling products
I build and scale products fast, using lean teams, clear outcomes, and systems that evolve with the user and the market.
Strategic Vision
Led the full product lifecycle of a user‑centred SaaS ecosystem, applying design thinking and agile delivery to turn market opportunities into successful launches.
Prototyping + Systems
Built high‑fidelity prototypes and a scalable design system, extending core frameworks to speed delivery, ensure consistency, and boost developer efficiency.
Data‑Driven Iteration
Used analytics, user research, and testing to optimise UX, refine functionality, and drive measurable KPI gains.
Leadership
Aligned cross-functional teams to deliver a cohesive product vision, fostering strong collaboration across design, engineering, marketing, and management.
Market Innovation
Increased platform engagement by 600% with an industry‑first onboarding experience, redefining user activation and setting a new market benchmark.
Music Gateway, UK (2020-2025)
Project Ownership
Directed iterative enhancements to a proprietary vehicle stock and CMS platform, leading the design and delivery of hundreds of client projects.
Global Partnerships
Collaborated with Audi and Volkswagen to develop tailored solutions, enabling entry into the Middle Eastern used‑car market.
Team Leadership
Oversaw and aligned cross‑functional, multi‑location teams of designers, developers, and marketers, ensuring cohesive goals and seamless delivery.
Agile Delivery
Managed product lifecycles using a hybrid agile/waterfall approach, delivering timely, efficient rollouts with consistent client satisfaction.
New Star Media, UK (2016-2020)
Product Strategy
Directed the ideation, design, and launch of a portfolio of user‑focused products, leveraging data‑driven strategies to fuel exceptional growth.
Leadership
Led cross‑functional teams to deliver market‑leading products across ecommerce, news, and online‑dating sectors.
Optimisation
Improved user journeys and business strategies through continuous iteration, grounded in actionable data analysis and user testing.
Market Leadership
Executed scalable roadmaps that secured competitive advantage and sustained long‑term success.
The NSI Group, UK (2006-2016)
hire me
Let's connect
I help teams build intuitive, high-impact products, combining AI fluency, creative drive, and cross-functional leadership. Whether you're scaling fast or shaping something new, let’s connect.
Hire Me
Ready to discuss how strategic product leadership can drive your business goals? Then let's get in touch.